According to one of my text books for this semester (Multi-Media Learning by Richard E. Mayer), technology-centered technology has a 100-year tradition of failure. Technology-centered learning approaches designing learning by looking at the features the technology can provide, and then deciding how the technology features can be used to deliver instruction.

This sort of design doesn’t care how people actually learn. That’s why radio, television, and even computers have never impacted education in the way in which analysts have predicted. After a brief sensation about the new tools, the technology fizzles and is never overwhelmingly adopted.

So will the same thing happen to all of the new social media tools?

Jay Cross interviewed Ellen Wagner about this – how do we get past the hype of the tools to the practical application of these tools for enterprise learning? How do we ensure we don’t waste the opportunity the social tools offer because we don’t think about the that 100 year history of failure?