Archives for book review

Book Review: Social Media for Trainers

This book review is about Social Media for Trainers: Techniques for Enhancing and Extending Learning by Jane Bozarth.

The first thing I want to say is that in my opinion, this book is not just for trainers. If you are trying to move from using social media for marketing to using social media to engage with your audiences, you should read this book.

You should also read this book if you are a trainer (or you develop training). The book starts by defining social media terms. Then each chapter covers a specific social media tool: Twitter, Facebook, Blogs, Wikis, and a catch-all chapter for other tools (such as Google docs, YouTube, social bookmarking, SlideShare, Skype, and UStream). The final chapter discusses social learning. Basically, if you need a primer on what all of these things are, you want to pick up this book.

This book is designed to help you situate your understanding of these tools to your own environment. Each chapter defines the tool, gives disadvantages and advantages of the tool in training situations, explains when the tool can be used instead of other things, or when it should be used in addition to other tools. Each chapter has a getting started page, and then a large section of practical examples.

For example, the Facebook and other communities chapter provides many examples of how to engage with learners, and how to draw them out into conversations. One suggestion was to “show that you are reading others’ posts by referring to them in your own posts; construct an argument, offering evidence and supporting resources, remember that a good post is one that gets people thinking and makes them want to reply”. Also the section on Intersession Work has two pages of suggestions on how to use Facebook group to extend a formal learning experience. But if you manage a community, you should check out some of the suggestions (don’t be surprised if you see some in the Proven Professional community soon!).

So yes, this is yet another post about education. If you deliver or create content for training, get this book. Or is this post more than just another education post? If you want to move to social media engagement, not just social media marketing, you should get this book too!

More reflection on Outliers

In my last post, I gave my review of Malcolm Gladwell’s book Outliers. Craig Randall, one of EMC’s Distinguished Engineers and fellow EMC blogger, asked a lot of thoughtful questions about my reaction to the book. I decided to just write another post answer all his questions. Craig is actually who got me interested in the book in the first place when he reviewed the book on his blog back in December.

Here is what he asked:

How would you describe Gladwell’s “community lens”? I’m still not sure. It’s hard for me to comprehend that it is some big revelation that class could actually have a bearing on success.  I think its safe to say Gladwell is not from a lower class background. He could have asked anyone from a lower class background if being poor has created an environment that hinders gifted people from becoming successful. Here’s the answer he would have received: DUH!
What do you mean by “native descent” (referring to Gladwell himself)? I thought that Gladwell had said in the chapter “A Jamaican story” that his great-great grandmother was native, but she was actually an Igbo tribeswoman (from Africa). So he’s not of Native, or Indigenous, descent like I am. So, my poor attention to detail tripped me up there – I just couldn’t figure out how he could have been around Native women and he didn’t understand this idea that community shapes you.

So nevermind. :)

10,000 hour rule: Craig said this:

In my read, I took away that it’s *deliberate* practice plus (i.e. “and” not “or”) opportunity/lucky breaks/exceptional circumstances, etc. that tend to produce “success.” For example, the body of scientific research that Gladwell references concerning the 10,000 hours strikes me as generally applicable; it’s just that some of us take more calendar time to acrue these critical hours than others. Do you agree?

I’m not sure I accept the idea that if you get to that 10K hour mark, you are going to be a success, even if you have the opportunities and right circumstances.

The work that Gladwell quotes from Anders Ericsson is not really on successful people, its about how does a person become an expert. So, is an expert automatically successful? If you are successful, are you automatically an expert? Ericsson says this about what makes an expert:

Still, devoting extensive time to improving selected aspects is only part of the deliberate practice equation, Ericsson cautions. Developed within the crucible of strategic goal setting—frequently with the help of a teacher or coach—constant self-evaluation against those goals and an ongoing discipline of refining one’s skills, deliberate practice far exceeds the mundane repetition of standard drills and baseline training techniques commonly employed by lower-level performers, he says (emphasis mine).

I think the reason people never get to that 10K time mark is that most folks aren’t doing the necessary reflecting on what they are practicing. Instead, they learn the bit they need to know and then they are done. The ones who are successful can’t let go of that one small thing that doesn’t make sense to them until they reflect, retry, manipulate, etc until they can completely understand what they are working with.

And the sad thing is that in business, this type of person (ones who are hooked into a concept) can be annoying. They can drive you crazy if you are paying them to perform one task and all they want to think and talk about is another (perhaps tangently related) task. If they don’t stay on task, they may lose their job. If they lose their job, you may be getting rid of one of these outliers who could usher in the next wave of innovation.

There are interesting discussions to be had around the work of Dr. Anders Ericsson, but I’ll leave that for another day. Maybe I convince one of my colleagues in Education Services @ EMC to join in that discussion online, we were actually discussing this today. I’ll even let him guest blog. :)

BTW, Dr. Ericsson is a professor at  Florida State!! Wonder if he teaches online courses…how cool would it be to take a course on expert performance from him?