I can’t tell you how many times I’ve been at a forum or read a blog that talks about all the trust issues with the cloud – no security, lack privacy, doesn’t stand up to regulations, etc. Everyone seems to think of the cloud still as the wild-wild-west and yet I think by this time that we have a pretty good handle on what the problems are – now we need to really focus our efforts on how to solve those problems.

In October of this year a friend of mine – Dr. Jeffrey Voas, a computer scientist at NIST, co-authored a paper called “In Trust we Trust”in IEEE Computer Magazine.  In the article they made the statement:

Trust isn’t a static property and must be evaluated continuously

Cloud embodies one of the most dynamic computing environments so how do we engender an atmosphere of trust?

If you want to build a house that will stand the test of time (and the elements) you find a good contractor, one you can trust will do a great job.  And that contractor will  employ (or contract) trusted partners for materials and specialty functions like foundation teams, masons, and most important the architects who are going to specify how the structure is built and what the materials have to be to make the structure safe and pass the regulations.

It’s the same with technology. Have you ever walked into a technology Value Added Resellers (VAR) lobby? I have had the privilege of visiting many of EMC’s partners (VARs), and the first thing you always see is in their lobby are the plaques and awards from the vendors they resell for.  The execs at these partners will lead you down the hallway of their greatest assets – their technical people. They will talk about the years of experience on their technical staff and how they have built the best all-star team. Many of these technical people will have plaques, awards, and most importantly certifications showing their deep expertise in multiple related technical disciplines – security, networking, virtualization, or specific applications. The partner execs make sure you see this as part of their trust campaign – so that you see that they are serious and committed to making the investment in the technologies that they want to help you purchase and implement successfully.

There are many things we do at EMC to help our customers with their journey to the cloud. EMC Ed Services is no different with a great curriculum already in place designed to prepare technical people and turn them into EMC Proven Professionals. Our mission is now extended to help our customers, our partners, and our own internal technical talent become better trusted technical resources specifically in cloud and virtual data center certifications - so that all of us can build better trusted clouds.

I’m looking forward to learning even more about the cloud through more research and through the process of teaching. I know I’m going to meet a lot of really smart people, hear their stories and challenges, hopefully see a few light bulbs go off, and  then watch them take what they learned to new and more trusted heights.

/wayne