Archives for social learning

Communities, PLEs, small groups, & power

My mom loves telling the following story about me, to emphasize the fact that I have always been bossy. I am the oldest, and I have one brother who is 16 months younger than me and another who is 3 and a half years younger (there are seven of us in all). Apparently, we all played together very nicely until my brothers discovered that they didn’t have to play exactly they way I told them to play.

Once they figured this out, they would let me play with them as long as I didn’t try and dictate the rules. This is one of the reasons I think I get along with guys so well, I was never allowed to play with my brothers if I started “acting like a girl” (whatever that means!). Obviously, my brothers had found a way to turn the tables and exercise control over me. However, and this is the part of the story that my mother relishes, I still had a way to exercise my power. I would just pick up and leave. Refuse to play because they didn’t play by my rules. You would think that I would have gained a partner when I had a sister but that didn’t work out (thanks alot Sissy!!).

What does this story have to do with corporate education? This may take more than one post, so please indulge me for having to explain this in my story-telling way. :)

Lots of learning happens in the social spaces, whether it is the social interaction of communities formed during a formal class, or the informal learning that happens when we traverse our Personal Leaning Environment (PLE) to get to the best community for the (learning) job. Knowing the control mechanisms in all the learning communities we encounter may just help us learn faster. And if you are designing instruction, understanding control can mean the difference between enabling and hindering learning for those who participate in the events you design.

Before I get to the control topic, I want to talk about the social part.

Communities follow many of the same rules that the small worlds described by Dr. Elfreda Chatman follow.  Dr. Chatman theorized that groups have their own style, or signature. This signature is defined by particular attributes of a group:

  • How the group will handle certain events
  • What topics will be discussed
  • What topics will be excluded from discussion
  • How do interactions happen between group members?
  • How do interactions happen between group members and outsiders?
  • What is the level of meaning of certain terms and traditions/ceremonies?

If you know all of the components of the signature, you’ll be treated like an insider to the community. You may even know most of the components, and you may be granted access to the community. But if you unknowingly break one of the community rules: you don’t use the correct jargon, or you communicate in a way that is not approved by the group, then your outsider status will be affirmed by everyone in the group.

This is what was happening with my brothers. As long as I deferred to the rules they made for our small group – that I could never tell them how to do anything – I was allowed entrance to the group. But if I got bossy, or “played like a girl”, I wasn’t allowed to play.

Or check out this example. The comic shows the differences in the way HR (one community) and programmers (another community) see the same information, in this case a resume. HR may push your resume through to the tech interview with glowing recommendations, but the programmer won’t understand why someone who only knows one language even made it through to them. You may have fooled HR into thinking you were a programmer, but you broke the norms of the real geek who is now going to pound you with ridiculously nit picky technical questions.

So understanding the style or signature of a community gives you quite a bit of power, starting with the power to belong to a community as an insider. This insider status is important because it gives you access to the real interactions and workings of the group. It is probably what drives the tighter collaborations that lead to real innovation.

On the other hand, if you don’t bother to even investigate what the style of a given community may be, you give that power over to the members of the group. In most cases, you will be given limited access (at best) to communities for which you don’t bother to determine a style.

Let’s get back to the idea of power in a community or network. Manuel Castells asserted:

… in this network society, power continues to be the fundamental structuring force of its shape and direction. But power does not reside in institutions, not even in the state or in large
corporations. It is located in the networks that structure society. Or, rather, in what I propose to call the ‘switchers’; that is, the mechanisms connecting or disconnecting networks on the basis of certain programmes or strategies.

From Network Logic: Who Governs in an Interconnected World

I think that this idea- power residing in the mechanisms that connect or disconnect networks -is really key to designing communities and educational events. We have to figure out how to empower members and learners to create a dedicated connection to the community we have built. We have to look at how the controls we put in place (you know, that list of stuff that defines our community) interact with the signatures of groups with which we have invited to connect. Are there too many conflicts between the group we have created and those invited groups, so that any connection that is made will be constantly flapping? Or have we done our homework about the signatures of all groups involved so that when connections are made, they are stable and lasting?

There has to be a way to increase connectivity by decreasing the likelihood that the use of power will be members deciding to disconnect from the network because of conflicting group signatures. The practical application of making this happen is the hard part….and will have to wait for another post.

If you have ideas on practical application, or if you want to weigh in on the whole idea of power in networks/communities/groups, please drop them in the comments!

How do you measure social learning

I tweeted this question earlier: are there studies that show ways to measure social learning? More specifically, are there studies or research that shows ways to measure the ROI of using social media tools and processes for corporate education?

I know there are posts on ideas of how social media should be used for education. For instance, Tony Karrer recently had a post on the questions that should be asked when doing an analysis for implementing eLearning 2.0:

Content

  • What content is already shared through other means? Ex. are lessons learned discussed, or work-arounds.
  • Is there information that can be created and shared coming from either a 3rd party (e.g., a help desk, experts, etc.) or from the audience itself?
  • What content gets updated more frequently?
  • What reference material is already being created that might be a target?

Audiences

  • Who has the pain?
  • Who’s going through an experience that they would want to share?
  • Who is able and active enough to use the tools to create content?
  • Does it align with their motivation or can it be aligned with their motivation?
  • Are there natural content creators that we could leverage?

Kevin Jones at Engaged learning listed 15 objections to using social media as a learning tool. Objection 13 is “How do you measure ROI?”. Jay Cross gives the business case for informal learning, saying that business that don’t design for informal learning leave money on the table (long post, but lots of good info).

Here are some specific examples I found:

  • Tony Karrer posted a link to an interview with GE’s CIO, who said their internal social media skills locator site gets 25 million hits a day. Is that a good measure of ROI for learning – hits per day?
  • An article in the Harvard Business Review reports on research that proves the competitive imperative of learning. The article points out that “great execution is difficult to sustain—not because people get tired of working hard, but because the managerial mind-set that enables efficient execution inhibits employees’ ability to learn and innovate. A focus on getting things done, and done right, crowds out the experimentation and reflection vital to sustainable success.”
    The article talks about Learning as Execution. There may be examples later in the article, I can’t afford it though (you have to pay to read more than the 1st page).
  • The Cold Fusion Developer’s Network site has an article about how a design firm switched from email to opensource, web 2.0 SaaS (software as a service) delivered solutions, with 2K a month in productivity gains.
  • An article in Training Magazine entitled University 2.0 (Sep2007, Vol. 44 Issue 8, p22-24, 3p) suggests the following ways to measure:
    Measure how the money you spent led to efficiencies, better performance, or valuable talent development (e.g how much you were able to accelerate the development of new consultants so they’re able to bill their hours sooner)”
    ROI may not be the best evaluation. “Instead, measurements around actionable performance indicators make more sense”
  • An article in Training and Development entitled The World According to Wiki (2007 vol.61 iss.5 pg.28) has stories of how organizations are using wikis, but really don’t give ways to measure success.

So, how do you measure success when using social media tools for learning? Or, instead of measuring the tools, do we measure the success of the communities using the tools? Or is should we measure a combination of the two – the success of the communities using the tool along with the effectiveness of the tools? What does everyone think?

And does anyone have any links to studies on measurement?

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