Tag archives for community building

Content cost and creation – and how it relates to community building

During a meeting at the Dell Storage Forum in London Hans De Leenheer, one our invited bloggers, told me something to this effect: You are Miss Social Media. You have to make it so we are able to keep connecting. You have to make it so we can grow this community. That is your job! [...]

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Identity crisis: I’m not a marketer

Ok, in full disclosure, the title of this blog post is misleading. If you know me, you know I protest vigorously any time someone calls me a marketer. Hell, I did it during my yearly review. If you really know me you know that the reason I protest goes much, much deeper than the age-old techies [...]

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How many times a day should I tweet?

Someone asked me yesterday in a meeting: how many times a day should my people be tweeting?  He has been asked to provide his team’s plan for social media. He was having a hard time wrapping his head around what that meant as far as actual deliverables to expect from his reports, and what outcomes [...]

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