Tag archives for social media strategy

How many times a day should I tweet?

Someone asked me yesterday in a meeting: how many times a day should my people be tweeting?  He has been asked to provide his team’s plan for social media. He was having a hard time wrapping his head around what that meant as far as actual deliverables to expect from his reports, and what outcomes [...]

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What does a Program Manager for Social Media in an Education Department do?

I’ve been in my new role as a Senior Program Manager for Social Media for about a month. So what am I doing? Right now I’m in learning mode. I’m keeping the lights on at the Proven Professional Community, which is our go-to Social Media site. I’m teaching everyone about social media, so they start [...]

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